My2Cents - Marketing Pulse

AI is climbing the marketing career ladder from the top down

We analysed more than 22,000 Australian marketing job ads. AI capability rises with seniority — and of the 21 roles genuinely built around AI in May…

Jul 23 • Chris Jowsey and Denise Rainey

June 2026

Everyone’s talking about AI. Only 21 of 979 marketing roles are actually built around it.

Part two of a four-part series on AI and Australian marketing hiring.

Jun 10 • Chris Jowsey and Denise Rainey

May 2026

The Say/Do Gap in AI Marketing Hiring

91% use AI. Just 3.5% of job ads ask for it.

May 6 • Chris Jowsey and Denise Rainey

December 2025

Goodbye Page One. Has AI Killed SEO?

SEO & AEO Insights | Chris Hamlin [Expert SEO Consultant]

Dec 2, 2025 • Chris Jowsey

October 2025

Are you Over-Investing in Performance Marketing?

Brand Marketing Insights | James Hurman [Marketing Effectiveness Expert]

Oct 1, 2025 • Chris Jowsey

September 2025

Unconventional Lead Gen Experiments - What have you tried?

Hi Reader,

Sep 1, 2025 • Chris Jowsey

August 2025

Distilling Email: Marketing Insights From Christian Young

Gin, Beer & Email Marketing | Christian Young [Lord Howe Island Distilling Co]

Aug 1, 2025 • Chris Jowsey

July 2025

Email: the OG of Digital Marketing

Email Marketing Insights | Zac King [The Fractional Exec Community]

Jul 1, 2025 • Chris Jowsey

Goodbye, Page One. Has Google killed SEO?

Tell us your thoughts

Jul 1, 2025 • Chris Jowsey

June 2025

CMO’s insights on her AI marketing journey

AI Marketing Insights | Taz Bareham [CMO - Fair Supply]

Jun 1, 2025 • Chris Jowsey

April 2025

CFO’s advice for managing Marketing Budgets

Marketing Budget Insights | CFO Michelle Kvello [Lantern Parnters]

Apr 1, 2025 • Chris Jowsey

March 2025

Introducing My 2 Cents

Hello, possums!

Mar 1, 2025 • Chris Jowsey